IWEKA’s 1st Law of Domination

IWEKA’s 1^st Law of Domination: “Desires can neither be created nor destroyed, but can only be replaced.”

Brands rule the world. Humanity is driven by its desires and whoever has the incredible power to cater for whatever cravings that man has, surely has a hold on mankind. All great companies strive to accomplish this feat, but only few actually succeed.

Great brands stem from great products, but also from great advertising. The equation therefore looks something like this: Great Product + Great Advertising = Great Influence.

Influence is the new currency. Eyes and hearts are priceless. The battle for global dominion is no longer over lands and seas; it is now a battle for patronage and loyalty. Why should a customer choose Brand A over Brand B?

Is it really because American companies create quality products that their brands are highly regarded around the world? (America has 63% of global brand value).

There has been a shift in the dynamics of desires and power. It used to be that brands were formed from the desires of the people, but now it's the people that are formed according to the desires of the brands. People no longer know that their desires can be different any more. They’ve been trained to love shit, want shit and shit shit.

It’s the foundation of the world economy. Taking over the world no longer requires you to match through lands and seas, charging forth with an army as large as the population of China.

Successful brands realised that there is simply not enough room in the minds of consumers to hold so much desires. Desires can only be replaced, not coexist. For new brands to grow, they need to know how to attack, fight to push off already existing brands.