Monday 18 November 2013

OPEN CITY



I am at this place, the shopping mall popularly called Shoprite in Ikeja, Lagos. I am at the KFC outlet waiting for a friend. People walking past, minding their business, just as I am minding mine. I start to observe a pattern. I take out my blackberry device and start to type. I can sit here and write a book about this city and its people. The city of excellence and people of dreams.

Cars parked, neatly arranged, everything seems to obey order here; a typical example of how environment conditions man. This particular environment demands decorum from these people. They pay wholly, not because they are willing, but because this environment has subdued them.

It's an open city. Hierarchy is by how much money you have at the moment, potential is meaningless. They come here to reduce their accumulations. This place doesn't care; it sucks as much as it can from you, regardless of your earning power, regardless of your willingness to spend. Some are brought here to be spent on; some come here to spend, sometimes until they are spent. I like this place.

There's a certain consciousness that befalls anyone as soon as you step in through the gate. No, it's not a desire to stand out, rather it's a desire not to fall, not fall as in hit the ground, but not to fall one's hand. I think I am infected too, may be not consumed, but I feel it slightly. I can still stare at people boldly, hold their gaze and cause their eyes to drop. It's intentional.

A certain philosopher was of the opinion that man is born free, but he is everywhere in chains. Another believed that as humans we find ourselves living a savage impossible life; a life where we are not educated nor protected by the state. That human nature is bad: we’ll prey on one another in the most vicious ways.

Observing these people I remember the age long argument whether man as an entity is fundamentally evil. I wonder how much of that is as a result of the kind of environment a man finds himself in. I am pushed further to wonder if man shapes the environment or it is the other way round. If I consider this place to be a microcosm of the larger community, then it at first appears to be that the environment shapes man, but understanding that this place is an actual creation of man himself, then it is safe to say that the environment is shaped by man to shape man.


The world we live in is a huge network and interplay of expressions of various sorts and forms informed by orientation and character. So I propose that the state and disposition of an environment at any point in time is actually a reflection of the prevailing or dominant orientation and character of the people therein. And if we wish to affect the state of any environment, there has to be an adjustment of orientation and character, I think.

Tuesday 12 November 2013

IWEKA’s 1st Law of Domination



IWEKA’s 1st Law of Domination: “Desires can neither be created nor destroyed, but can only be replaced.”

Brands rule the world. Humanity is driven by its desires and whoever has the incredible power to cater for whatever cravings that man has, surely has a hold on mankind. All great companies strive to accomplish this feat, but only few actually succeed.

Great brands stem from great products, but also from great advertising. The equation therefore looks something like this: Great Product + Great Advertising = Great Influence.

Influence is the new currency. Eyes and hearts are priceless. The battle for global dominion is no longer over lands and seas; it is now a battle for patronage and loyalty. Why should a customer choose Brand A over Brand B?

Is it really because American companies create quality products that their brands are highly regarded around the world? (America has 63% of global brand value).

There has been a shift in the dynamics of desires and power. It used to be that brands were formed from the desires of the people, but now it's the people that are formed according to the desires of the brands. People no longer know that their desires can be different any more. They’ve been trained to love shit, want shit and shit shit.

It’s the foundation of the world economy. Taking over the world no longer requires you to match through lands and seas, charging forth with an army as large as the population of China.

Successful brands realised that there is simply not enough room in the minds of consumers to hold so much desires. Desires can only be replaced, not coexist. For new brands to grow, they need to know how to attack, fight to push off already existing brands.